Marketing Automation processes to drive AUM growth
Engage with our specialists to streamline your marketing automation processes
Building and distributing emails, nurturing a list of prospects, extracting reports to shed light on performance and continuously fine-tuning campaigns based on analytics require a dedicated team of marketing automation experts. Unfortunately, these are the very processes that are most often deprioritised and ignored as asset managers and organisations in the financial services industry continue to suffocate under diminishing margins.
As marketing budgets shrink and marketing automation platforms are sidelined, organisations lose valuable communication lines and opportunities for AUM growth.
Learn more about why asset managers are turning to Acuity Knowledge Partners to cost-effectively augment operational capacity and escape this trap.
Benefits and impact
Accelerate email building with overnight support
Implement complex personalisation and distribution flows
Access email best practices and responsive design philosophy
Dynamically scale capacity up and down
Access platform-agnostic expertise
Be introduced to flexible engagement options
Our marketing automation solutions
Email design and distribution
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Email design and distribution
Email, landing page and form building
Graphics, tables and CTA placement
Scheduling email sends and configuring automation workflows
A/B testing; responsive design and cross-platform rendering
Lead nurturing
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Lead nurturing
Create segments by persona or interest
Build efficient lead scoring and grading models
Implement drip marketing campaigns
Integrate email data with CRM
Maintain list hygiene
Reporting and analysis
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Reporting and analysis
Campaign-specific performance reporting
Dashboard creation
Customised reports
Closed-loop reporting
Analysis of overall campaign revenue performance
Platform migration and consulting support
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Platform migration and consulting support
Subscriber migration/import
Importing segments and lists
Rebuilding automation workflows
Recreating signup forms and email templates
Account auditing
CRM integration
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