FMS Newsletter
  I hope everyone is staying safe and keeping well at this time. In this edition of #Trending, we cover the impact of COVID-19 on asset and wealth managers. This is the time to prepare and forecast trends on the impact of the pandemic on the industry. This edition also includes our latest insights and thought leadership on the fund marketing space. I also encourage you to visit our new COVID-19 Resources Hub for more resources across the business lines we cover. Stay safe, everyone.

Sailaja Devireddy, Head of Fund Marketing Solutions

  The next normal: Marketing and reporting strategy for asset and wealth managers in 2020  
  In the wake of COVID-19, how should asset and wealth managers reassess their marketing and reporting strategies?  
Wealth Management industry trends: Deconstructing the new-gen mindset   Invigorate Seismic and unlock the potential of your sales-enablement tool
Blog   Blog
Baby boomers are due to transfer significant amounts of wealth to Gen X and Millennials. This insights paper addresses underlying issues, trends and solutions.

  Looking to migrate to using a new sales-enablement tool but not sure where to begin? Here’s a head start.

Smart beta: Not too active or passive, but is it just right?   NLG: Catapulting fund commentaries for tomorrow’s asset manager
Blog   Blog
Smart-beta ETFs breached the USD100bn threshold in 2019. With continued demand for the product, across asset classes, can firms afford to stay traditional?

  As the fund marketing industry evolves, the need for personalisation and contextual reporting has increased. Learn more on how NLG technology can transform your fund commentaries.

The future of digital marketing solutions for asset managers   Transforming financial marketing with AI and machine learning
Blog   Blog
The digital marketing industry has matured rapidly, and global asset managers are compelled to re-think strategies. This short video presents competitive tools and solutions you can adopt.

  A lot has been discussed on the business potential of adapting AI and machine learning, but how exactly can they transform the marketing space for the financial services industry?


Acuity Knowledge Partners (Acuity), formerly part of Moody’s Corporation, is a leading provider of bespoke research, analytics, staffing and technology solutions to the financial services sector.

Headquartered in London, Acuity has nearly two decades of transformation experience in servicing over 300 clients with a specialist workforce of over 2,500 analysts and delivery experts across its global delivery network. We provide our clients with unique assistance not only to innovate, implement transformation programmes and increase operational efficiency, but also to manage costs and improve top lines. These services are supported by our proprietary suite of Business Excellence and Automation Tools (BEAT) that offers domain-specific contextual technology. Acuity is assisted by Equistone Partners Europe, a leading private equity organisation that backs specialist growth businesses and management teams.

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