Fund Marketing Services

 

Colombo,Sri Lanka

Reference code -

2 weeks ago

Education/ Experience and Skill Requirement
    • A graduate in Applied Science, Statistics, Mathematics or a related field; knowledge in capital markets, funds and asset management will be an advantage

    • Over 3 years’ experience in web analytics and SEO

    • Skilled in website analysis using analytics tools, including Google Analytics, and third-party reporting tools, such as Tableau and PowerBI

    • Experience in working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.)

    • Knowledge of HTML/CSS and website administration, Advanced Excel (Pivot Tables and Power Query) and Power BI

    • Working knowledge of R or Python for REST API-based data retrieval and data manipulation

    • Experience in working with CMS and building/administering content in multiple CMS environments

    • Excellent command of English (spoken and written), with absolute attention to detail

    • Ability to multitask in a fast-paced environment while adhering to strict deadlines


Responsibilities
    • Set up and maintain tags on Google Tag Manager, including non-standard and custom tags

    • Set up and maintain custom events, goals and funnels, where needed

    • Create, update and maintain custom dashboards on Google Analytics

    • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

    • Recommend and create A/B or multivariate tests to improve user experience and conversion

    • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

    • Produce periodic reports based on web, email, social, advertising and podcast analytics data

    • Monitor and evaluate search results and search performance across major search channels to improve rankings

    • Monitor and report email campaigns via Google Analytics tracking

    • Research and administer social media tools in support of clients’ social media strategy

    • Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies

    • Use data and reports to optimize and enhance web user journeys

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Step 1

Resumes sourced from multiple sources will be evaluated vis-à-vis the required skill sets

Step 2

The HR will contact the shortlisted applicants for the interview process

Step 3

There will 2-3 rounds of interviews (Telephonic/Face to Face/Skype, etc.)

Step 4

The candidate who clears all the rounds will be shortlisted for the final offer

Step 5

HR to then get in touch with the candidate for salary discussion/Date of Joining etc