Marketing

 

Bangalore,India

Reference code -

6 months ago

Education/ Experience and Skill Requirement
    • Marketing experience of 6-8 years in the B2B marketing domain

    • HubSpot (or any marketing automation) knowledge is an added advantage

    • Certification in Google Analytics, AdWords, or LinkedIn campaigns is also an advantage

    • Understanding of traditional and emerging marketing channels

    • Excellent communication skills and the ability to think creatively and innovatively

    • Budget-management skills, with an ROI-driven mindset

    • Professional judgment and discretion as a result of experience in the field

    • Analytical skills to forecast and identify trends and challenges

    • Familiarity with the latest trends, technologies and methodologies in areas such as graphic design, web design, and production


Responsibilities

    Solutions Marketing

      • Collaborate with P&L teams to proactively source high-quality content and thought leadership, with a strong focus on thought-leadership collateral such as white papers, blogs, eBooks, articles, and solution videos

      • Use organic and paid campaigns to promote the different service lines and solutions, aiming to close new business- and revenue-generating opportunities

      • Ensure top-page ranking for service lines handled, frequently updating keywords to maintain the highest rankings

    Product Marketing

      • Act as lead for go-to-market strategies and new-product launches

      • Create a stream of demo and revenue opportunities

    Marketing Technology

      • Marketing automation – lead implementation of marketing automation best practices

      • Technology stack – define and own the overall marketing technology stack

      • Analytics and ROI – closely monitor analytics, measure ROI and suggest areas to optimise

    Communications and PR

      • Plan leads, and develop and execute communications programmes

      • Facilitate senior leadership messaging and media interaction in client geographies

      • Lead PR and communications to build brand and generate visibility

    Social Media Marketing

      • Implement innovative ideas to enhance brand and visibility on social media

      • Make optimum use of social media platforms to generate leads, create conversations and generate touchpoints in the addressable market

      • Manage social media strategy and budgets

    Events and Conferences

      • Plan and organise client breakfast events in collaboration with the Sales team and company segments/P&L teams. Ensure all pre- and post-event activities are conducted in line with marketing best practices

      • Assist Sales team and company segments/P&L teams in representing the firm at external events

      • Work closely with P&L teams to organise webinars for solution areas, as applicable

    New Ideas and Innovation

    • Demonstrate leadership in generating new ideas to make the marketing process and activities efficient and effective

    • Learn and deploy marketing best practices across events, online media, social media, branding and PR to make the marketing process efficient

    Behavioural competencies

    • A self-starter, and excellent planner and campaign executor

    • Has exceptional organisational skills, including ability to multi-task, prioritise work and meet deadlines

    • Is able to support, manage and influence senior stakeholders

    • Is able to build collaborative relationships and effectively leverage networks to mobilise resources

    • Thinks clearly and has the influencing skills to develop and gain buy-in for strategic communications

    • Is strong in analytical skills to make sense of data and what it means for the business

    • Has excellent communication skills

Share your details and we will get back to you
Yes No
Upload resume No file chosen

PDF OR DOC/DOCX only | Max : 2 MB

Acuity Knowledge Partners use and processing of your personal information is in accordance with our Privacy Policy. By clicking submit, you agree to such processing.

Thank you for sharing your Profile

We will get back to you shortly

Share this on

See how we usually go about your selection

Step 1

Resumes sourced from multiple sources will be evaluated vis-à-vis the required skill sets

Step 2

The HR will contact the shortlisted applicants for the interview process

Step 3

There will 2-3 rounds of interviews (Telephonic/Face to Face/Skype, etc.)

Step 4

The candidate who clears all the rounds will be shortlisted for the final offer

Step 5

HR to then get in touch with the candidate for salary discussion/Date of Joining etc